荊兵博士現(xiàn)任長江商學(xué)院市場營銷學(xué)副教授。2001年至2007年期間，荊兵博士曾擔(dān)任紐約大學(xué)商學(xué)院信息系統(tǒng)助理教授。荊兵博士2001年畢業(yè)于羅切斯特大學(xué)并獲得商業(yè)管理博士學(xué)位，他本人還在美國先后獲得了兩個碩士學(xué)位。荊兵博士目前已在包括《管理信息系統(tǒng)學(xué)刊》、《管理科學(xué)》、《市場營銷科學(xué)》、《數(shù)量營銷與經(jīng)濟學(xué)》、《經(jīng)濟學(xué)與管理策略學(xué)刊》等一流學(xué)術(shù)期刊上發(fā)表過多篇論作。

主要研究領(lǐng)域：

產(chǎn)品差異化,產(chǎn)品線設(shè)計與定價,個性化定制,口碑營銷,電子商務(wù)等

學(xué)術(shù)成就：

他的研究已經(jīng)發(fā)表于以下領(lǐng)先的學(xué)術(shù)期刊中：管理科學(xué)、營銷科學(xué)、數(shù)量營銷和經(jīng)濟學(xué)、經(jīng)濟與管理戰(zhàn)略期刊、管理信息系統(tǒng)期刊、經(jīng)濟學(xué)通訊、市場學(xué)通訊等。他的榮譽包括2011年長江商學(xué)院杰出研究獎、Beta Gamma Sigma、《美國商業(yè)高等教育名人錄》、《美國名人錄》等。

主要學(xué)術(shù)成果：

　　1. Behavior-Based Pricing, Production Efficiency and Quality Differentiation, Management Science, accepted.

　　2. Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition, Marketing Science, forthcoming.

　　3. Customer Recognition in Experience versus Inspection Good Markets, Management Science, forthcoming.

　　4. Finance Sourcing in a Supply Chain, with A. Seidmann, Decision Support Systems, February 2014.

　　5. Equilibrium Financing in a Distribution Channel with Capital Constraint, Bing Jing, Xiangfeng Chen, Gangshu Cai, Production and Operations Management, Nov-Dec 2012.

　　6. Seller Honesty and Product Line Pricing, Quantitative Marketing and Economics, Oct-Dec 2011.

　　7. Social Learning and Dynamic Pricing of Durable Goods, Marketing Science, Sep-Oct, 2011.

　　8. Product Line Competition and Price Promotions, with Z. J. Zhang, Quantitative Marketing and Economics, July-September 2011.

　　9. Exogenous Learning, Seller-Induced Learning, and Marketing of Durable Goods, Management Science, October 2011.

　　10. Pricing Experience Goods: The Effects of Customer Recognition and Commitment, Journal of Economics and Management Strategy, 20, 2, 2011.

　　11. Putting One-to-One Marketing to Work: Personalization, Customization and Choice, with N. Arora, X. Dreze, A. Ghose, J. Hess, R. Iyengar, Y. Joshi, V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, and Z. J. Zhang, Marketing Letters, December 2008.

　　12. Finitely Loyal Customers, Switchers and Equilibrium Price Promotion, with Z. Wen, Journal of Economics and Management Strategy, Fall 2008.

　　13. Product Differentiation under Imperfect Information: When does Offering a Lower Quality Pay?Quantitative Marketing and Economics, March 2007.

　　14. Network Externalities and Market Segmentation in a Monopoly, Economics Letters, April 2007.

　　15. On the Profitability of Firms in a Differentiated Industry, Marketing Science, May-June 2006.

　　16. Product Customization and Price Competition on the Internet, with R. Dewan and A. Seidmann,Management Science, Aug. 2003.

　　17. Adoption of Internet-based Product Customization and Pricing Strategies, with R. Dewan and A. Seidmann, Journal of Management Information Systems, Fall 2000.